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Dynamic text replacement: useful content types

Hey There

I am using Gatsbyjs + Contentful for our Landing Pages. I now want to implement dynamic text replacement to adjust text and pictures on my website based on my url query string (similar to https://documentation.unbounce.com/hc/en-us/articles/203661004-Working-with-Dynamic-Text-Replacement).

Has anyone here worked on a similar problem before and can tell me if there is specific content types or a custom setup of content types that can help me solve that?

I would be grateful for any ideas.